#Embedded video in email movie

However, the is no universal tool for video embedding, so the main issue is that only a few email services support this function now. Many people wonder if there is a technology that allows embedding playable videos in emails. It will positively affect brandsРІР‚в„ў reputation and make the audience more open for communication. The viewers will be glad to look behind the scenes. A company can show subscribers the manufacturing process and introduce people who made it. But you can go further: it only depends on your audience, creativity, and budget. Typically, brands display a cake with burning candles or a firework. Videos and GIFs help to make holiday and birthday email campaigns even brighter and touching.

#Embedded video in email movie

Video allows you to describe how a particular software feature works or motivate subscribers to buy a ticket for a movie by putting a brief but the most captivating film trailer.

As a human brain reads visual information faster than the textual, video is a fantastic tool for explaining complicated things and processes within a short period.

Though, itРІР‚в„ўs not the best practice to use video in every email, because people can get used to it and the wow effect of video email marketing may disappear. You can make a short video or even come up with a sequence of short videos cut from a longer one. Video email marketing gives unlimited options for presenting your products and services. Of course, a video should be perfect and easy to understand for going viral, but with the right attitude and a team of inspired professionals, the skyРІР‚в„ўs the limit! If the video is professional, short, and impressive, either because of its beauty or the sense of humor, it is likely to become trendy in no time. This way, you increase outreach and brand awareness. If the video appeals to peopleРІР‚в„ўs emotions, recipients are more likely to share it with their friends and peer groups on socials. Our brain processes visual information much more rapidly, which means that a video in an email gives a chance to deliver all the necessary information remarkably fast. When people watch a video, they retain 95% of the information in comparison with 10% from reading the text. Videos in email extend the time of reading, and people examine such emails more accurately. People pay more attention to moving pictures than static images. It means that people are more curious to see whatРІР‚в„ўs inside and detect the information displayed in the video as more valuable. The word РІР‚СљvideoРІР‚Сњ in an email subject line can increase open rates by 19% and clickthrough rates by 65%.

Increases open rate and click-through rates.