Let Your Alter Ego Be Your Worker BeeР”В«eyoncР“В© used her alter ego Sasha Fierce as a tool for experimenting with a more brass sexuality, while keeping her more modest self intact.

Alter egos are a bridge between the self we are and all the possibilities of who we might be. Alter egos are a transgressive space for expressive subjectivity to emerge and breakthrough the packaging weРІР‚в„ўve created for ourselves. The radical idea that we are living in a constant ebb and flow or that РІР‚ВselfРІР‚в„ў might be an illusion altogether goes against the mechanics of our age where individualism has become the primary interface for interactionРІР‚Р‰-РІР‚Р‰and where homo economicus (the rational, utility-maximizing agent) pre-supposes an atomized РІР‚ВIРІР‚в„ў for engaging in our economic systems.Р”Р„gainst this backdrop, alter egos are a minor insurgency to the systems that freeze us in rituals of routine. We are constantly living in a world with self-commodifying pressures, from the social media sites where we package ourselves to the practice of resumР“В© creation or networks like LinkedIn that ask us to serve up cohesive and linear narratives of our functional time spent on earth. The fun of alter egos is that you get to un-brand or re-mix yourself.